Home Product Related What is Ichibansho / Ichiban Kuji?

What is Ichibansho / Ichiban Kuji?

Last updated on May 07, 2026

Ichiban Kuji is a popular Japanese lottery-style prize system from Bandai Spirits. Instead of buying a specific figure directly, customers in Japan usually buy a ticket and win one of several prizes from a themed set. These prizes can include figures, towels, keychains, acrylic stands, art boards, cups and other character goods.

The main attraction of Ichiban Kuji is the excitement. Each lottery set is based on a specific anime, manga, game or character series, and the prize line-up is usually ranked by letters such as A Prize, B Prize, C Prize and so on. The larger figure prizes are often the most wanted items, while smaller prizes make up the rest of the set.

Ichibansho figures are closely related. In many international markets, Bandai Spirits releases selected Ichiban Kuji-style prize figures under the Ichibansho name. These are usually fixed-pose display figures based on popular characters from series such as Dragon Ball, One Piece, Demon Slayer, Naruto and more.

The key difference is simple: Ichiban Kuji is the lottery prize format, while Ichibansho usually refers to the collectible figure release sold more directly outside Japan. That makes Ichibansho easier for many collectors, because you can choose the figure you want without relying on lottery luck.

Ichibansho figures are popular because they often have strong poses, good character likeness and impressive shelf presence for their price range. They are a great choice for collectors who want display figures from major anime franchises without moving into expensive scale figure territory.

Kidultverse stocks selected Ichibansho and Ichiban Kuji-style collectibles for fans who enjoy prize figure collecting and character displays.